SEOM – formerly Sollentuna Energi & Miljö, is a big player in Sollentuna municipality. The company is responsible for collecting and disposing of household waste, the production of electricity and distance heating, as well as providing broadband. All of which are essential to things running smoothly in the municipality.
New name, new profile
In April, 2016 the company changed name and took on a new profile. The shortened name, SEOM, formed the basis of the new, green logotype and the company has a distinct ‘sustainability’ profile.
Easy to like
The company has also taken on a new style for its illustrations, infographics and pictograms. The goal of the project was to give SEOM its own expression that would be easy to like and could be used just about anywhere.