For many years Teknos was a global manufacturer and supplier of industrial coatings and quality paints for the professional market. But few home decorators had ever heard of the brand.
Art Direction, Copywriting, Media planning
Collection of paint colours
We wanted to put Teknos on the map by telling the story of its industrial roots and the toughness and durability of its paints. So we produced a collection of paint colours and named them after some of the industrial facilities and structures that had been coated with Teknos’ paints. The name ‘fish factory’ scored extra points with some of the target audience.
The campaign included banners, social media and print ads and short films for Aftonbladet TV.