The City of Stockholm

Training, working out, swimming

About the project
In Stockholm there are eleven municipal swimming pools that offer various training and gym facilities. We profile these in the ‘Have it all’ ads for the City of Stockholm Sports Administration.
Services
Copywriting, Art Direction, Social Media Management

Components

Components of the campaign appeared on public transport, on billboards and on digital screens dotted around the city. We also produced targeted ads and promotional posts on social media.

Purpose

The purpose of the campaign was, of course, to encourage people to use these facilities and exercise more often.

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