We focus on the customer rather than the brand. By concentrating on the customer’s needs, we shape communication that will provide greater benefit to your brand at the next stage, compared with starting with the content of the brand. It always comes at the next stage.
Feeling over reason. Even if you have a clever rational argument, your customer still has to want to buy or to change their behaviour.
We want to understand the whole of our client’s business, not just the bit that we are dealing with. Otherwise it is easy to overestimate the impact of the advertising for the company as a whole, or to underestimate the process required to firmly establish and get other people on board in order to achieve results.
Consistent strategy, diverse activities. Sticking to your strategy always gives results. But the strategy needs to be designed in such a way that it creates opportunities for diverse activities, irrespective of the media channels you are using.
We always look to tap new veins in our clients, without disrupting the blood flow. Communication changes so rapidly these days. So it is important to keep looking for new ways to communicate. If it works, the blood flows even better!
We are flexible. Neither you as our client nor we as the agency have all the info at the beginning of a new project. Factors affecting communication arise during the course of the project, and this is something we must welcome – which is why we have a flexible working model.
We are givers, not takers. All of us at Blomquist try to share what we know with each other and with you. This fosters good cooperation with our clients and, according to one of the world’s largest consultancy firms, will also help us earn more money. (Let us know if you want to see the report.)