THE CHALLENGE The development of a brand new range of packs with slightly healthier blends of nuts. All with the help of nutrition expert Ola Lauritzon.
THE SOLUTION Using core values such as energy, enjoyment, and surprisingly good and wholesome, we created the “O la la” concept with a fresh new design. The snack mix contains five carefully selected flavours of nuts and dried fruit, specially developed to provide energy to people on the go.
THE RESULT Exceeded expectations, as Exotic Snacks achieved a very wide distribution in shops, not only in the snacks aisle, but also in the highly desirable checkout location.