CHALLENGE The Stockholmers need to get better at recycling their hazardous waste. Many do not even know what’s classified as hazardous waste and too much ”small electricity” is never recovered.
SOLUTION In traffic media, digital and social media, we give examples of what is hazardous waste and ask the Stockholmers if they can spot their hazardous waste.
THE RESULT Half of the Stockholmers have seen the campaign and nine out of ten say the right message comprehension. Just over four in ten say they have found out or plan on finding out more about hazardous waste and how to handle it.