THE CHALLENGE Norrmalm District Council wanted to establish the best possible basis for the development of its parks by initiating a dialogue with park users.
THE SOLUTION The “Park stories” communication concept encouraged visitors to share their park memories. We recorded stories about what different parks mean to some of their visitors, wrote them down and displayed them on park benches, trees, etc. With the aim of encouraging more people to share their stories online.
THE RESULT A small-scale activity had big results, with just under 100 park stories submitted.