THE CHALLENGE BioEthanol for Sustainable Transport (BEST) is a project to promote ethanol as a vehicle fuel. The city of Stockholm was the international coordinator and was tasked with producing a communication concept.
THE SOLUTION The communication had to work in several languages, so a visual concept was chosen. On the theme of “Fuel the future”, a series of images of cars were produced, made from grapes, maize, tree branches, or like here grain.
THE RESULT The concept was used in many countries around the world, including China, Brazil and several European countries.