THE CHALLENGE Most blocks of flats in Sollentuna have a smartbox installed. This gives residents access to broadband Internet, global TV channels and much more. But hardly any of them use it.
THE SOLUTION Interest in the smartbox could be increased quickly by demonstrating what the unassuming box can do for the user. Two general campaign images were produced, both showing furniture cut in two in order to find the box.
THE RESULT The number of requests for quotes increased by 24%. The local broadband network pages of Sollentuna Energi’s website were swamped and became the second-most visited part of the site. Half of all PDF downloads relating to the local broadband network and the smartbox took place during the campaign and in the months immediately after.