THE CHALLENGE Svensk Fastighetsförmedling is one of the largest estate agent chains in Sweden. One of the tasks was to strengthen the brand and shift the focus of communication from object to need. From accommodation to living.
THE SOLUTION To use a series of films to depict different living situations that people can relate to – or maybe find amusing – showing that Svensk Fastighetsförmedling understands its customers.
THE RESULT Awareness and ad recall were well above target, both for “all” and for the primary target group (24–44 age group). The films had strong viral distribution with over 75,000 views on YouTube. A digital competition drew over 300 entrants.