Svenskt Sigill – Closer to food

Svenskt Sigill

  • Design
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THE CHALLENGE To combine a range of different labels within food retail to establish the Svenskt Sigill label for locally produced Swedish products.

THE SOLUTION To create a visual link between the shopping trolley and Sigill-labelled products, shown in their original environment. For example, there are apples with the Svenskt Sigill label in your shop.

THE RESULT Awareness of the label increased by 83%. There was also a significant increase in knowledge of and interest in the meaning of the label. The campaign won a silver medal in Dagens Media’s “Sweden’s best advert” awards.

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