THE CHALLENGE To combine a range of different labels within food retail to establish the Svenskt Sigill label for locally produced Swedish products.
THE SOLUTION To create a visual link between the shopping trolley and Sigill-labelled products, shown in their original environment. For example, there are apples with the Svenskt Sigill label in your shop.
THE RESULT Awareness of the label increased by 83%. There was also a significant increase in knowledge of and interest in the meaning of the label. The campaign won a silver medal in Dagens Media’s “Sweden’s best advert” awards.